As someone once said, “if you stand still, you go backwards”. That pretty much sums up People Media’s philosophy when it comes to online advertising. We plough serious resources into staying on top of the very latest interactive developments.
The secret of our success in this area is knowing how to apply web developments to the third sector. We share our ever-expanding team of web experts with TCS, our commercial market advertising partners. This means that we get to see any technology or products being trialled in that sector first hand.
Employer websites
Our Interactive team produces full sites for companies of all sizes and sectors – from housing associations and disability charities to premium brand retailers and financial service providers. In 2006 they even produced a website for an entire industry when they completed a huge project for the British Horseracing Board.
Microsites
Previously, large amounts of information related to high-profile recruitment campaigns had to be housed in either large, expensive press ads or large, inflexible brochures (if deadlines allowed). The arrival of the microsite has been a blessing. Our Interactive team can produce one of these sites in a fraction of the time a brochure used to take to produce and print, with the added advantage that you can alter the content easily and quickly if the campaign changes.
These sites, of course, also amount to a web presence in themselves, so that those searching speculatively online can now come across what you have to say independently.
Search Engine Marketing (SEM)
This is pay-by-results advertising. Because it’s keyword-based, only those people searching by the keywords/phrases you specify will see your ad. And you only pay if they then click on your link and visit your site. This is a hugely cost-effective way of advertising and cuts wastage ruthlessly – only those who are interested in what you are offering will follow the process all the way to your website. We have been using SEM for a number of years and it continues to prove very successful.
Deep Web Mining
We take a brief from you on who you are looking for, and our
state-of-the-art technology scours the internet and collects CVs that fit your brief. It’s simple and brilliant for roles where you have a small pool of talent to choose from or where you face a particularly tricky recruitment challenge.
Candidate Management Systems
The selection process is just as important as the attraction stage when it comes to how a candidate views your organisation. Candidate Management Systems can be invaluable at this point.
If they are designed and used well, they will also reduce recruitment costs and time.
Please click here to have a look at a selection of our very best digital projects.
